Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
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近年来，春节活动在俄罗斯受到越来越多民众的欢迎和喜爱。今年，莫斯科市连续第三年举办春节系列庆祝活动，圣彼得堡市第十二次在官方层面庆祝春节。马亚茨基表示，对许多俄罗斯民众而言，春节不再是“异域风情”，而是生活的一部分。春节不再停留在书本或宣传册的文字介绍中，而是走进许多俄罗斯家庭。“俄罗斯传统新年也有对团圆、繁荣、富足的期许，这种心灵的共鸣，使得春节对我们来说如此亲切、熟悉。”马亚茨基说。
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