公告指出，受近年手机市场激烈竞争及内存价格暴涨影响，魅族将暂停国内手机新产品自研硬件项目，并在积极接洽第三方硬件合作伙伴，同时原有业务不受任何影响。从知情人士处获悉，魅族接洽的合作方或为酷比魔方。前述知情人士表示，“目前酷比魔方对魅族有合作意向，具体仍在沟通推进中，合作情况还要看产品方面沟通。”（财联社、财经）
拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
Credit: Tina Rowden / HBO，详情可参考51吃瓜
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