19:44, 2 марта 2026Мир
"I think quitting the mission would have been the opposite of brave… and I wanted to be a brave leader. I wanted to be a confident leader. I wanted to instill that confidence in other people."
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Disruptive innovation, which comes from startups seeking to disrupt current business models, gives them the chance to gain customers and market share.
有了前车之鉴，GUESS的可能路径反而更清晰。重塑的关键并不在于渠道动作，而在于如何界定自己的核心资产。相比GAP强调基础款秩序、Forever 21押注快反与话题，GUESS若继续停留在“美式性感牛仔”的旧叙事，很难打开新的空间。